Inbound marketing and inbound SEO are two closely related strategies. Inbound marketing is focused on creating content that attracts potential customers and leads them through the buyer’s journey. This content is typically created with SEO in mind, so that it can be easily found in search engine results.

A winning inbound SEO strategy:

• Define your target audience
  
• Map channels and content types to the right funnel stages
  
• Involve the right team members
  
• Implement a content audit
  
• Ensure collaboration + alignment of content, SEO, and demand teams
  
• Prioritize helpful content creation to fuel all of your channels
  
• Invest in developing a culture of SEO
  
• Build an authentic social media presence

Inbound SEO, on the other hand, focuses on optimizing content for search engine rankings. This includes optimizing titles, meta descriptions, and keyword usage, as well as building backlinks to the content. By combining inbound marketing and inbound SEO, businesses can create content that is both engaging and optimized for search engine visibility. This helps to drive more qualified leads to their website, resulting in more conversions and sales.

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