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Reviews update from April 2023 is now fully rolled out, according to Google. The update started to rollout on April 12 and finished yesterday afternoon on April 25th at about 2:30 pm ET. As a reminder, this update goes beyond product reviews and now looks at review content such as services and businesses, destinations, media and more. we have seen the most amount of volatility with this update in the last week of the rollout. So if you noticed big changes with your rankings over the past couple of weeks, it may be related to this August 2023 reviews update. Give us a call today if your page rankings have been impacted

Inbound marketing and inbound SEO are two closely related strategies. Inbound marketing is focused on creating content that attracts potential customers and leads them through the buyer’s journey. This content is typically created with SEO in mind, so that it can be easily found in search engine results. A winning inbound SEO strategy: Define your target audience Map channels and content types to the right funnel stages Involve the right team members Implement a content audit Ensure collaboration + alignment of content, SEO, and demand teams Prioritize helpful content creation to fuel all of your channels Invest in developing a culture of SEO Build an authentic social media presence Inbound SEO, on the other hand, focuses on optimizing content for search engine rankings. This includes optimizing titles, meta descriptions, and keyword usage, as well as building backlinks to the content. By combining inbound marketing and inbound SEO, businesses can create content that is both engaging and optimized for search engine visibility. This helps to drive more qualified leads to their website, resulting in more conversions and sales. Call us today to do a free on-line evaluation and discuss a much stronger ROI in 23'

Forget your CEO's gut feelings. Consumers are in charge, and to succeed you need to meet their demands, their expectations, their indecision. Or they will jump straight to your competition. Bizimage offers a powerful consumer intelligence platform providing insight to your consumers, helping you to predict their unpredictability, and accelerating you to solid ROI. Brands are becoming aware of consumer intelligence, and starting to understand the benefits. The problem is, how do they get it? The goal is to battle against data silos, digitalization, and mastering that ‘single source of truth’ leaving many unsure how to find the insights they critically need to make solid campaign and budget decisions. In about 30 minutes we can review your business analysis and show real time data on how our clients are doing in this new arena.

Google announced the Topics API, its replacement for FLoC (which was a replacement for third-party cookies). You can learn more about the proposal in our coverage linked above, but here’s the TL;DR: The Topics API will select topics of interest, based on the user’s browsing history, and share those topics with participating sites for advertising purposes. Up to five topics can be associated with a browser, and the API will share up to three of those with a site. Topics are stored for three weeks, with topic selection occurring on the device. Topics is launching with 300 topics. “This is a starting point; we could see this getting into the low thousands or staying in the hundreds [of topics],” said Ben Galbraith, Chrome product director. Most of the reactions seem to be about the death of FLoC instead of the introduction of Topics. But, this new targeting methodology is sure to present new challenges and considerations for advertisers.

We hear these 5 objections on almost every sales call 1. SEO doesn’t work. 2. SEO takes too long to bring results. 3. We will never rank on the front page. 4. I can do SEO in house for cheaper. 5. SEO is unpredictable. Our agency can help you develop a themed keyword strategy that will help you bring in qualified traffic. Build your website’s authority by starting with longer search terms, then move toward keywords with higher search volume to target prospective customers in various stages of the sales funnel. In the meantime, searchers who want your product will be ushered toward your website, leading to increased revenue from qualified traffic. WHAT IT TAKES Proprietary technology, AI-driven tools, research and development teams, and a large portfolio of other accounts to validate results, DIY isn’t always the cheapest or the best way to get the most impactful results. Search engine algorithms are constantly changing, and no one can predict with complete certainty how, and when, they will be adjusted. When the only constant is change, will your website be able to keep up? Hiring an SEO agency is an investment Choose a team who is invested in your success. Don’t hire an agency to make quick fixes, but to be an integral part of your marketing department that leverages actionable data to improve the aspects of your website that contribute to your bottom line.

Every now and than, search engines roll out various updates to their ranking algorithms or page layout. Some of this updates pass unnoticed, but some of them bring huge changes to the SEO landscape. Here is just a few of the most important Google updates that you need to be aware of. If you are busy running your business and don't have time to keep up with your SEO rankings that make the phone ring? We are here to help! Give us a call today for a complementary Business review. Google updates: Every now and than, search engines roll out various updates to their ranking algorythms or page layout. Some of this updates pass unnoticed, but some of them bring huge changes to the SEO landscape. Here is a list of the most important Google updates that you need to be aware of. Core Update December 03, 2020 December 3, 2020 Google released a broad core algorithm update, as it does several times per year. It was called the December 2020 Core Update. Core Update May 04, 2020 A broad core algorithm update. BERT (Worldwide) December 09, 2019 BERT is a new Google algorithm that is used for analyzing the structure of a search to better understand the context in which keywords are used. This technique aims to further improve the ability of search engines to understand spoken and written queries. Broad Core Algorithm Update September 24, 2019 A broad core algorithm update. Broad Core Algorithm Update Broad Core Algorithm Update June 02, 2019 A broad core algorithm update. Broad core algorithm update Florida Core Update March 12, 2019 Google's global broad core algorithm update.

More and more, brands are choosing to create brand films over traditional commercials for their products. Social media has pushed modern audiences to crave more authenticity. Brands now need to capture their identity in an engaging, exciting and novel way — without compromising their central message. Let us help you with creating your brand film with a few tips on how to make a powerful brand film! 1. Always Reinforce the Mission Statement Every successful company in the world is guided by a mission. Depending on your brand, the mission statement can vary, but at the heart of every one is an appeal to emotion that transcends logic or processes. It is this emotion that will be at the center of your video production. 2. Creative Cohesion is Better Than Bold Novelty For better or worse, every brand gravitates toward an aesthetic when creating content. Everything you do when working on a brand film, from color grade to music selection needs to reinforce your established, or desired, brand identity or personality. 3. Don’t Undervalue Custom Graphics The importance of graphics that reinforce the brand can’t be overstated. While it may seem pedantic to focus so heavily on graphics, they are usually the last thing your audience sees before making a commitment to visiting your website, following you on social media or ultimately supporting your brand. 4. Play Into Your Creative Strengths Creating a brand film, assumably can be pricey. Don't be discouraged, when produced correctly a ROI will be attached and it's worth the investment . The most important part is being able to shine light on your brand personality through your vision and differentiators. Call us today to schedule a meeting to discuss how we help many companies like yours produce a Brand Film...

If your business lives and dies by Google search engine results -- if you at least in part make money based on Google search results -- this news is for you. Google just announced it is in the process of implementing a major change to its core search algorithm that could change results rankings for up to one in 10 queries. Yep: one in 10. Which might not sound like much--unless your inbound traffic, and resulting sales and revenue, dips by 10 percent. The change is based on a simple premise. In the past, Google's algorithm treated a search sentence as a "bag of words." It picked out what it considered to be the important words--in "who is a great keynote speaker," clearly "keynote" and "speaker" are more important than "is" and "a." But doing so eliminates context from a search sentence's intent. One example from Google's announcement: Say you enter the search sentence "can you get medicine for someone pharmacy?" The old algorithm picked out "medicine" and "pharmacy" and returned local results under the assumption you are looking for a nearby drugstore. Google's new algorithm notices "for someone" and determines you're looking for information about whether you're allowed to pick up someone else's prescription for them. Same search query. Very different results. The new algorithm is based on something called BERT, or "bidirectional encoder representations from transformers." (Yep: BERT is a lot better.) In the simplest terms I can come up with, BERT is a tool that helps optimize natural language processing by using A.I. and a massive data set to deliver better contextual results. Or in even simpler terms, it better understands what you're actually looking for when you enter a search query. Schedule a short meeting so we can show you how this has effected your site rankings and how we can help if it had a negative impact.

Questions? Are you tired of promises? How many agencies have disappointed you? Whether you're trying to generate leads, increase brand awareness, or earn new clients/patients, nothing beats insightful, actionable, and discoverable content. It's a must to be on the first page and must be unique. So, why do so many agencies create content for their clients and not the target audience that converts? Emotions. Ego. Narcissism. Bad data or metrics. Old techniques. Etc... Why do clients hire a marketing firm and then tell them how to do their job? But still, want to hold the agency accountable for results! We are not here to tell you what you want to hear! We are here to get your practice or firm growth above what you are investing (time and money) in our services, Period! We create content and deliver on-line and in the office, focused on your target audience that engages with measurable results using AI. All you need to do is communicate, trust, and respect what we are doing for 120 days... (Let us do our job!) the metrics will show the results which remove emotions. Communicate, Trust, Respect, 120 days = Success. If this sounds reasonable, let's meet and discuss the next 120 days.

The #1 Factor Impacting profitable Growth at Your Business There are certain levers at any business that will create profitable growth... you need to make sure you're focused on them or it's easy to get caught being 'busy' even if it's not really getting you results (ROI) . This is true in any business, but it's PARTICULARLY TRUE if you run a service-based business. "WE DON'T DO BUSY WORK" to make you feel like your doing something. We don't just design engaging websites, shoot video, manage PPC, and your reputation... Our team if focused on results, for example, by listening to your inbound calls and offering 20+ years of sales training, so your on-line investment converts into ROI. A website visit is NOT a conversion. It's just a start. Call us today for a FREE business evaluation. Clients tell us it's the best 30 minutes they have spent in a long time!

Old School workflows teams use and technologies were built to gain insights around specific channels and devices. Many just using Google analytics to make their marketing decisions. But in a world where customers constantly change devices during brand consumption, knowing how customers behave on a single device isn’t enough. It’s time to go beyond the device and change the way you look at how customers interact with your brand. Because once you get the full picture, you can make each interaction more dynamic, intriguing and memorable than your competitors. This translates to increased site visits and phone calls converting to ROI! Bizimage uses AI with with smart ALGO to gain this valuable insight and incorporates it into all design aspects of your digital assets and marketing. Our clients are amazed at the results in just 120 days... Every day you drag your feet on this its costing you and your business money and growth. Give us a call today to learn how our platform pays for itself and a free business analysis.

Paid search drives billions of calls to businesses every week. And those phone conversations contain insights brands are now using to drive more SEM conversions and revenue. Bizimage uses AI to gain marketing insights from phone conversations to improve in paid search. We use science and art to drive quality engagement that converts. We know what your competitors are doing and what is working for them... Do You? Use analytics from calls to increase conversion rates from Google and Bing Drive better results from Google Ads smart bidding Deliver better experiences that will convert more callers to consumers

SEO Increases your potential reach to new customers.

We hear this all the time from new clients. Of course, price isn’t the only dimension you want to consider when you’re evaluating your website platform options. But we’ve discussed the differences in terms of design freedom, content management, and hosting elsewhere. Lets take a closer look at just how quickly “free” WordPress can become “spendy” WordPress in terms of both tangible costs like: Hosting Plugins Themes And more intangible costs, such as: Security Platform and plugin updates Performance As you read, keep in mind that WordPress comes in two flavors: hosted, and self-hosted. Throughout this post, we’ll focus on comparing the hosted version. WordPress hosting If you’re launching your site on a custom domain via WordPress.com (the hosted version), costs range from $5–25 USD a month, billed annually. That’s $60–300 USD a year. Plugin costs for WordPress There’s a plugin (or twelve) to solve most any challenge you might face with WordPress, typically ranging from simple but limited free options all the way to advanced, developer-focused premium solutions in the hundreds. So for this section, I’ve focused on the most popular plugin options for a few must-have areas of functionality, based on both personal experience (yes, I’ve built WordPress sites!) and a trawl of popular WordPress-focused blogs. Jetpack (performance, security, and support): $39–299 USD annually Yoast (SEO): $0–89 annually WPForms or Gravity Forms (forms, natch): $39–600 annually Advanced Custom Fields (CMS/structured content): $0–100 annually MonsterInsights (analytics): $0–800 annually Sucuri (security): $0-500 annually A visual builder (Divi, Elegant, Elementor): $49–399 annually And you know what? There are literally hundreds of other options out there, but I’m going to stop right there. We’re already at $68–2,388 annually, bringing our running totals to: Webflow Hosting + Designer + CMS = $192–420 USD annually The cost of themes/templates anyone who’s experienced WordPress theme uncertainty knows, the ability to just swap between themes is more of an ideal than a reality. We believe that design and content should work together seamlessly — that is, content isn’t ever one-size-fits-all.) With that out of the way, here’s the pricing breakdown: WordPress theme : $0–175* Intangible costs of WordPress WordPress is routinely cited for its issues in three key areas that I refer to as intangibles — though their effects on your business could be anything but intangible when you take into account very real issues like brand damage, slow loading times, and suboptimal user experience for those building and maintaining the affected sites. Those areas are: Security Platform and plugin updates Performance Security is probably the foremost problem area for WordPress. Historically, this has often been due to poor installation, maintenance, and updating practices on the part of the maintainers — because with WordPress, all of that work’s on you. And the truth is, according to a report by website security firm Sucuri — makers of one of the more popular WordPress security plugins — outdated installation is becoming less of an issue for WordPress sites. But WordPress sites still account for the vast majority of “remediation” requests they receive, with a whopping 83% of all requests. The costs of platform, theme, and plugin updates As a one-time WordPress fanboy, I can assure you that platform and plugin updates rank high amongst WP’s biggest headaches. Sometimes it felt like I had something to update every single time I logged into the dashboard, be it the core WordPress install or one to a dozen different plugins — oh yeah, and themes! This inevitably distracted me from the task I’d actually planned to tackle before logging in, be it making design updates, or drafting a new blog post. And then, of course, there’s the hassle of backing up your whole site before updating — a process WordPress left in the user’s hands for years before the latest incarnation of Jetpack. On top of that, you’d often discover in the process that some key plugin of yours had gone zombie (that is, wasn’t being maintained anymore), leaving you with the always-enjoyable task of having to find a (hopefully free!) replacement. The cost of (poor) WordPress performance Soooo … yeah, WordPress can cost As we’ve shown here, the cost of WordPress may start at free — but it shoots up dramatically from there, especially for non-personal sites. And once you factor in less tangible costs like maintenance, security, and performance, the landscape gets not only pricey, but also incredibly complicated.

SEO should be on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. 1. SEO lets you be where your customers are Like it or not, but traditional forms of marketing like print advertising, television, radio, etc. have kind of lost their power. They have become some sort of white noise nobody pays attention to. That's why people are turning their heads to Google — it lets them find what they are searching for in a flash of a second. So I think it's only natural that people use Google as a starting point for product research . 2. SEO helps you build your brand Unless you are a company like Apple, it's not likely potential buyers are typing in your brand name while searching for your products or services, agree? In the real world, they are more likely to search for some products or services related to your business. And of course, you want your website to appear as high in the search results as possible. The thing is, searchers may not admit it, but they definitely make mental notes of the rankings for their queries. It may seem like a huge prejudice, but the majority of them do associate higher rankings with higher credibility of this or that source, which is kinda the right way to think. That is why SEO is exactly what can help boost your website's credibility in the eyes of potential consumers. 3. SEO influences almost every aspect of your business There's a popular misconception that SEO can only boost your rankings, and there's no point for businesses that don't pursue this goal to do SEO. Well, this has nothing to do with the real state of things, let me say. The truth is, SEO influences a huge variety of things, which makes it the smartest marketing investment you can ever make. First and foremost, SEO has a massive impact on how your brand is perceived by the audience and your business' reputation . The thing is, online reviews are a huge part of SEO. According to the BrightLocal’s 2017 Local Consumer Review survey , 97% of customers do read reviews when searching for something. And 85% claim that they tend to trust online reviews just as much as they would trust personal recommendations. 4. SEO improves your website As you may know, Google is quite choosy and demanding when it comes to the ranking process. It constantly raises its standards so that only high-quality sites rank on top positions. As a matter of fact, business owners who are not involved in SEO, don't really bother with following Google's guidelines or running deep website audits. And getting into SEO definitely makes you take a close look at your site and enforce its security, user experience, and technical aspects. By taking care of these things, you can significantly improve your website as well as receive some pleasant side effects in the form of traffic, conversions, and sales.

With Bizimage's Affordable SEO Service Being visible online means being able to grow your business. When people can't find your website, you're not gaining new customers. Bizimage SEO gets it done! We've made full service SEO & Social work together and affordable. Our small boutique firm will put your business website in front of potential customers that will respect and appreciate your business services. We'll help you Find keywords that will drive new customers to your site Make important on/off-page optimizations to your website Pass your competitors in search results Get a FREE on-line business analysis worth $600 from our SEO consultants and learn more about how we can get you more patients or clients tomorrow!

Reputation management is the art of controlling what people see when they search for you on Google, as well as how you respond to what people are saying about you. And since the internet is a huge place, there’s a lot that goes into it. Reputation management includes everything from optimizing your SEO strategy so that the right sites appear in search results, to the way you respond to customer reviews. Does it Really Matter? Yes, reputation management absolutely matters. We all know how important it is to make a good first impression, and many times a customer’s first impression of you is going to be what they see when they Google your business. When people want to learn about something, they search for it online. And for the most part, anyone can say whatever they’d like about you at any given time on the internet – even if it isn’t entirely true. So you need to take steps that ensure people will see information that portrays your business the way you want it to be seen. Because it’s so important, every business big or small needs to have a strategy in place for managing their reputation online. Here are the essential steps you should take to ensure your reputation is protected online.

Most of our clients know reviews are essential, but how do you collect favorable ones? When a customer is using a search engine like google to look for their products or services, online reviews are one of the first things they look at. This perception of your brand is referred to as your online reputation. Data reveals reviews are a crucial factor in determining your local search rankings. Your online reputation is an ongoing task that requires proactive maintenance. While it can be overwhelming, here are a few tips to help you create a fantastic reputation! Getting Started Cultivating an excellent online reputation may seem like a lot of work upfront but following a few of these simple techniques can help you get started! After you have sold a product or completed a service, you have less than one week to solicit feedback. There are multiple approaches to get someone to leave you some positive feedback. We can develop a customer feedback program that works along with gathering your customer's name, phone number, and email address. Where to Send Customers So, you now know how to ask for reviews but how do you know where to send them to? Review sites have a major impact on customer decisions, so you want to send them where it will help your online reputation the most! The top major review platforms are Google My Business, Facebook, Yelp and YP (Yellow Pages). Online reviews are said to make up at least 10% of how Google and other search engines rank results, which makes Google My Business your number one place to send your customers to leave feedback! However, if your customers do not have a Gmail account it is recommended you send them to Facebook, Yelp! Or YP as backups. Customers will need to have accounts with the aforementioned platforms to leave reviews. Maintenance You may be wondering, “Now that I’ve solicited and received reviews, is my work done yet?” Not yet! Your online reputation is an ongoing project that requires maintenance and consistent monitoring. You will need to continue to solicit new reviews so that your online reputation stays fresh and competitive. If you only have reviews that were posted 6 months to a year ago, they don’t hold as much credibility as a recent review. The goal of a steady stream of reviews is to display how great your products or services are continuous. You will also want to take a proactive approach to manage your online reputation as well. With the positive always comes to the negative reviews. Every once in a while, a negative review will surface, it happens. You don’t want to ignore it; you want to take control of the situation to manage what people are saying about you. Always be sure to respond within

We find that many of our clients think the more content they have, the better our search rankings will be. However, search engines know better than that, and you should always choose quality over quantity. Always. What is high-quality content? Content isn’t just frequently updating your website with blogs, videos or images. While that can be good for your website, search engines decide what makes your content worthy. Are you creating the same subject matter that is appearing on other sites? Is your content providing value? Is your content relatable and unique? Is it answering the questions that someone is searching for? Fresh, interesting, easy to read, and credible content with the right number of keywords impacts the quality of content. Remember, high-quality content provides a valuable experience to its’ visitors. How does this affect SEO? Search engines care about the user experience. Content that is well thought out, relatable, engaging and provides value to its readers leads to social media shares, backlinks, inbound links, higher visits and more, which leads to search engines ranking your content higher. When you share quality content that answers questions, it may get shared in blog posts, linked to in e-newsletters, quoted on other high-ranking sites which Google sees as trustworthy and worth sharing with those who are looking for answers. How do you develop high-quality content? With good content dominating search engines, you’ll need to invest time and money into developing high-quality copy. Think outside the box, use other creative tactics, and try to become an industry expert to be considered a reliable resource, which will then lead to higher search rankings.