Jan 26, 2022
Google announced the Topics API
Google announced the Topics API
Google announced the Topics API, its replacement for FLoC (which was a replacement for third-party cookies). You can learn more about the proposal in our coverage linked above, but here’s the TL;DR:
- The Topics API will select topics of interest, based on the user’s browsing history, and share those topics with participating sites for advertising purposes.
- Up to five topics can be associated with a browser, and the API will share up to three of those with a site. Topics are stored for three weeks, with topic selection occurring on the device.
- Topics is launching with 300 topics. “This is a starting point; we could see this getting into the low thousands or staying in the hundreds [of topics],” said Ben Galbraith, Chrome product director.
Ready for a digital marketing proposal?
Contact Us
Share:
Related Posts
Google is refining its search ranking algorithms to weed out pages lacking genuine value and overloaded with keywords. Learn how this update aims to prioritize user-friendly and informative content.
Reviews update from April 2023 is now fully rolled out, according to Google. The update started to rollout on April 12 and finished yesterday afternoon on April 25th at about 2:30 pm ET. As a reminder, this update goes beyond product reviews and now looks at review content such as services and businesses, destinations, media and more. we have seen the most amount of volatility with this update in the last week of the rollout. So if you noticed big changes with your rankings over the past couple of weeks, it may be related to this August 2023 reviews update. Give us a call today if your page rankings have been impacted
Inbound marketing and inbound SEO are two closely related strategies. Inbound marketing is focused on creating content that attracts potential customers and leads them through the buyer’s journey. This content is typically created with SEO in mind, so that it can be easily found in search engine results. A winning inbound SEO strategy: Define your target audience Map channels and content types to the right funnel stages Involve the right team members Implement a content audit Ensure collaboration + alignment of content, SEO, and demand teams Prioritize helpful content creation to fuel all of your channels Invest in developing a culture of SEO Build an authentic social media presence Inbound SEO, on the other hand, focuses on optimizing content for search engine rankings. This includes optimizing titles, meta descriptions, and keyword usage, as well as building backlinks to the content. By combining inbound marketing and inbound SEO, businesses can create content that is both engaging and optimized for search engine visibility. This helps to drive more qualified leads to their website, resulting in more conversions and sales. Call us today to do a free on-line evaluation and discuss a much stronger ROI in 23'
