Nov 20, 2019
Brand films over traditional commercials
Brands are choosing to create brand films over traditional commercials
| More and more, brands are choosing to create brand films over traditional commercials for their products. Social media has pushed modern audiences to crave more authenticity. Brands now need to capture their identity in an engaging, exciting and novel way — without compromising their central message.
Let us help you with creating your brand film with a few tips on how to make a powerful brand film! |
| 1.
Always Reinforce the Mission Statement
Every successful company in the world is guided by a mission. Depending on your brand, the mission statement can vary, but at the heart of every one is an appeal to emotion that transcends logic or processes. It is this emotion that will be at the center of your video production. 2. Creative Cohesion is Better Than Bold Novelty For better or worse, every brand gravitates toward an aesthetic when creating content. Everything you do when working on a brand film, from color grade to music selection needs to reinforce your established, or desired, brand identity or personality. 3. Don’t Undervalue Custom Graphics The importance of graphics that reinforce the brand can’t be overstated. While it may seem pedantic to focus so heavily on graphics, they are usually the last thing your audience sees before making a commitment to visiting your website, following you on social media or ultimately supporting your brand. 4. Play Into Your Creative Strengths Creating a brand film, assumably can be pricey. Don't be discouraged, when produced correctly a ROI will be attached and it's worth the investment . The most important part is being able to shine light on your brand personality through your vision and differentiators. Call us today to schedule a meeting to discuss how we help many companies like yours produce a Brand Film...
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