John Maher • June 17, 2025

Winning SEO

Winning with Google...

First, On the Predictive Side

Google’s algorithm looks at your page and asks, “Does this content make sense for this keyword?” It uses everything on the page:

Your headlines
Your copy
Your structure
To estimate how well you’ll satisfy search intent. That’s the algorithm’s first impression.

Second, Google Watches What Real Users Do

Every time someone clicks a search result, Google sees what result they chose, how long they stayed, and whether they bounced.

It even tracks mouse movement. For example, if someone skips your listing and clicks the one below it, that’s a signal. 🚦

Enough skipped clicks, and your rank drops… and fast.

Years ago, someone manipulated this signal to make George Bush rank #1 for “miserable failure.”

But Google’s system was less sophisticated back then. Today, they’ve hardened these signals and even disclosed their weight in congressional hearings.

So How Do You Win?

It’s not magic… It’s not hacks... It’s building landing pages and websites that actually work.

Make them beautiful. Make them fast. Make them responsive. Most importantly—make them useful.

The goal is simple:

✔️ Increase dwell time
✔️ Reduce friction
✔️ Guide users deeper into your funnel

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