April 10, 2024

What is the March 2024 core update?

Google's New Algorithm Update Targets Low-Quality, Keyword-Stuffed Content

The big and scary Google March 2024 update made a splash among SEOs. Many websites experienced fluctuations in rankings; some faced penalties for spammy tactics and complete site deindexing, while others saw unexpected boosts.

Google is fine-tuning its ranking systems to spot pages that aren't really helpful or user-friendly (yes, again). They want to ensure users get content that's genuinely useful, not just stuffed with keywords to attract search engines.

With this update, Google is aiming to prevent the use of spammy tactics used to game the system. The main focus is on mass-produced or sneaky third-party content. Overall, Google is planning to reduce the appearance of low-quality content in search results by 40%.

But that's not all. Google's also cracking down on scheming like using expired domains or abusing reputable sites to boost search rankings. Google wants to keep things fair and ensure that people see only trustworthy and relevant search results.

Here is what Google says:

Today we're announcing key changes we're making to improve the quality of Search and the helpfulness of your results:

Improved quality ranking: We're making algorithmic enhancements to our core ranking systems to ensure we surface the most helpful information on the web and reduce unoriginal content in search results.

New and improved spam policies: We're updating our spam policies to keep the lowest-quality content out of Search, like expired websites repurposed as spam repositories by new owners and obituary spam."

Google

There were two updates that were released on the 5th of March: one is spam and the other is a core update. As of the day of publishing this post, the core update is still being rolled out. However, the spam update was completed two weeks after its release date.

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