Surprisingly enough, some businesses are still in doubts about SEO.
If you're one of them, here are a few reasons to give your biz a boost in 2019.
SEO should be on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must.
1. SEO lets you be where your customers are
Like it or not, but traditional forms of marketing like print advertising, television, radio, etc. have kind of lost their power. They have become some sort of white noise nobody pays attention to. That's why people are turning their heads to Google — it lets them find what they are searching for in a flash of a second. So I think it's only natural that people use Google as a starting point for product research
.
2. SEO helps you build your brand
Unless you are a company like Apple, it's not likely potential buyers are typing in your brand name while searching for your products or services, agree? In the real world, they are more likely to search for some products or services related to your business. And of course, you want your website to appear as high in the search results as possible.
The thing is, searchers may not admit it, but they definitely make mental notes of the rankings for their queries. It may seem like a huge prejudice, but the majority of them do associate higher rankings with higher credibility of this or that source, which is kinda the right way to think. That is why SEO is exactly what can help boost your website's credibility in the eyes of potential consumers. 3. SEO influences almost every aspect of your business
There's a popular misconception that SEO can only boost your rankings, and there's no point for businesses that don't pursue this goal to do SEO. Well, this has nothing to do with the real state of things, let me say. The truth is, SEO influences a huge variety of things, which makes it the smartest marketing investment you can ever make.
First and foremost, SEO has a massive impact on how your brand is perceived by the audience and your business' reputation
. The thing is, online reviews are a huge part of SEO. According to the BrightLocal’s 2017 Local Consumer Review survey
, 97% of customers do read reviews when searching for something. And 85% claim that they tend to trust online reviews just as much as they would trust personal recommendations. 4. SEO improves your website
As you may know, Google is quite choosy and demanding when it comes to the ranking process. It constantly raises its standards so that only high-quality sites rank on top positions. As a matter of fact, business owners who are not involved in SEO, don't really bother with following Google's guidelines or running deep website audits. And getting into SEO definitely makes you take a close look at your site and enforce its security, user experience, and technical aspects. By taking care of these things, you can significantly improve your website as well as receive some pleasant side effects in the form of traffic, conversions, and sales.
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